Joe Borress

As a 3rd generation electrical contractor and integrator, Joe is on a mission to disrupt the construction industry. With extensive experience in ultra-luxury residential, commercial and hospitality projects in NYC and Los Angeles, Joe's frustration with the process was escalating. The pandemic provided a turning point as he was able to take the time to reflect upon the inefficient, broken system which resulted in projects that were over-budget and behind schedule, most often with disappointing outcomes. He realized that being part of this system wasn’t actually using his strengths to their fullest extent, nor was he adding the value that he had the capacity to offer. As Joe reached his breaking point, he decided to shift his focus and do things differently. It didn’t take long for Joe to emerge as the expert’s expert with the big-picture perspective required to understand how to restructure the framework for successful projects. Joe's knowledge, keen attention to detail, accessibility throughout the construction timeline, and ease of communication, makes him a valuable asset and effective educator.

Joe has spent decades navigating and troubleshooting complex job sites and he has seen it all. As a consultant, technology system designer and problem-solver, Joe has an unconventional approach and asks unexpected questions, focusing on educating architects, interior designers, developers and homeowners on the wide-range of possibilities and then, curating it to create what Joe likes to call "Beyond Lifestyle" outcomes in the projects he takes on as a lead player on design teams. Through his field experience, Joe learned to create an atmosphere on job sites that's efficient, communicative and cooperative which goes a long way in terms of budget, timelines and productivity. Joe welcomes new conversations and collaborations in 2023 and beyond.